BRAND ASSOCIATION, SPONSORSHIP
NEW BUSINESS DEVELOPMENT
The productive collaboration between Alex Hua Tian and Twenty Twenty start. The renowned Chinese equestrian was the co-protagonist in a prestigious co-marketing operation which involved partnerships with Aston Martin and Loro Piana.
For the promotion of their model Lagonda All Terrain Concept, Alex , thanks to TwentyTwenty, dressed entirely Loro Piana, in the rugged Welsh region of Denbigshire, also known as the World’s end.
An ideal scenario to celebrate the timeless design of the car, the champion’s refinement, the quality and the ecological awareness of the luxury Italy brand. The photos were taken by the photographer Sophie Harrison-Jones.