PILLARS: MEDIA RELATIONS MANAGEMENT, BRAND ASSOCIATION, WEB AND SOCIAL MEDIA CONTENTS, CORPORATE IMAGE
TWENTYTWENTY WILL BE LOOKING AFTER THE MARKETING & COMMUNICATION STRATEGY OF THE EVENT, ITS PROMOTION, MEDIA RELATIONS, BRAND ASSOCIATION AND SPONSORSHIPS.
Chica loca is a motorally competition conceived by the off-road motorcyclist women champion Enrica Perego and producer Vittoria Dami. Following the pilot experience of the Moroccan adventure journey in 2018, they are now organising the next edition in Oman. It is scheduled from the 18th to the 26th of January 2020 with a specific calendar of premliminary events. The journey is reserved to 20 female motorcyclists that will be chosen in a trial period of two weeks in September who will then undergo a week of training in November.