SPONSORSHIP MANAGER, PUBLIC RELATIONS
AND LICENSING DURING THE 33RD AMERICA'S CUP,
HELD IN VALENCIA IN 2007
Luna Rossa commissioned a number of 2020’s current partners to manage its relations with several sponsors, including mondoBiotech, a Swiss company specialising in research into rare medical conditions, including respiratory diseases. Luna Rossa’s alliance with mondoBiotech – first emblazoned on the mast and then the bow bulb of the Italian boat – proved to be a great success not just in marketing terms, but equally in the strong association established between the two brands, based on the fact that they both conduct research into air as a vital force. We were likewise entrusted with the global management of the co-marketing activities organised with leading Italian companies such as Sammontana and Lavazza.