Twentytwenty

LUNA ROSSA

SPONSORSHIP MANAGER, PUBLIC RELATIONS
AND LICENSING DURING THE 33RD AMERICA'S CUP,
HELD IN VALENCIA IN 2007

Luna Rossa commissioned a number of 2020’s current partners to manage its relations with
several sponsors, including mondoBiotech, a Swiss company specialising in research
into rare medical conditions, including respiratory diseases.

Luna Rossa’s alliance with mondoBiotech – first emblazoned on the mast and then the bow bulb
of the Italian boat – proved to be a great success not just in marketing terms, but equally
in the strong association established between the two brands, based on the fact that
they both conduct research into air as a vital force. We were likewise entrusted with the global
management of the co-marketing activities organised with leading Italian companies
such as Sammontana and Lavazza.