Twentytwenty

luna rossa and the 36th edition
of the america's cup

SPORT and BRAND ASSOCIATION

SPONSORSHIP MANAGEMENT, PARTNERSHIP STRATEGY. XXXVI AMERICA’S CUP – AUCKLAND – LUNA ROSSA CHALLENGE

The most respected team in the America’s Cup fraternity.
A legendary team, the only one – in the history of America’s Cup – to have challenged six times.
A prominent record: winner of the Challengers’ Selection Series in 2000
and finalist three times out of four challenges.

Extremely competitive: includes some of the world’s highest talented sailors and designers.

A privileged and direct link with PRADA, its main sponsor.
Highest standards: design, style and attention to details personally supervised by Patrizio Bertelli,
CEO of the PRADA Group and President of Luna Rossa.

Highest style in its hospitality standards and facilities. Limited number of additional sponsors,
all to be compatible with the PRADA image.

OBJECTIVE: win the XXXVI America’s Cup and bring it to Italy.