PILLARS: Strategic consultancy, Brand association, Project optimisation


Two world-leading brands founded in the early 1900s.

Zegna, internationally recognized as a leading global luxury menswear brand and part of the Ermenegildo Zegna Group – the first Italian fashion group to be listed on the New York Stock Exchange.

Real Madrid, the football club with the most championship wins in the world, awarded Best Football Club of the twentieth century by FIFA itself.

It was destiny that two brands which have so distinguished themselves for their history, vision, quest for excellence and dedication to success should eventually meet and join forces.

From 2022 through to 2025, Zegna will be Real Madrid’s official Luxury Travelwear Partner.

The Men’s Football First Team – EUFA Champions League reigning champions for no less than the 14th time – the Women’s Football Team and the Men’s Basketball Team will wear exclusively-made Zegna outfits whenever the occasion sees fit.

It’s teamwork that sees TwentyTwenty involved in providing 360-degree joined-up support, from strategic consultancy to project optimisation.

TwentyTwenty’s key role, which draws on over a decade’s ground-breaking expertise in brand partnerships serving sport and fashion, will above all be to facilitate and rationalise this meeting of two brand leaders from different worlds.