Marcello Lippi and slam
BRAND ASSOCIATION AND SOCIAL RESPONSIBILITY
IDENTIFICATION OF MARCELLO LIPPI AS THE RIGHT PARTNER FOR SLAM.
BRAND ASSOCIATION STRATEGY, OPTIMIZATION OF THE DEAL, NEGOTIATION AND LEGAL CONTRACT ASPECTS, PROJECT MANAGEMENT WITH ONGOING FOLLOW UP.
CREATION AND DEVELOPMENT OF SOCIAL RESPONSIBILITY PROJECT.
TwentyTwenty has identified Marcello Lippi as the ideal partner of SLAM,
a brand from Genoa in the yacht-sailing, sportswear and accessories sector.
The multi-titled Italian coach, returning from his experience on the bench of the Chinese National Team,
will be the testimonial of the social responsibility campaign,
which involves SLAM and “Insuperabili” – a non-profit organization – of which Lippi himself is president.
The aim of the project is to make disabled children experience the sea and the sailing boat.
The TwentyTwenty activity will optimize communication activities
and events to support the Brand Association.