COMPANY MANAGEMENT, ORGANISATION OF EVENTS, MARKETING
AND CO-MARKETING OF THE FOOTBALL SCHOOLS
OF ONE OF ITALY'S MOST PRESTIGIOUS FOOTBALL CLUBS.
Creation of the brands I Ragazzi del Toro, The Bull Boys and Los Chicos del Toro to support the opening of the club’s football schools in Italy, Australia, Indonesia and South America. Salient events included: The commemoration of the 50th anniversary of the Superga air disaster (1949), attended by the President of the Italian Senate, Nicola Mancino, and the Chairman of FIAT, Giovanni Agnelli. A friendly between the 2008-2009 Turin team and All Stars team including Roberto Baggio, Christian Vieri, George Weah and Zinedine Zidane amongst others. A co-marketing initiative with the sports daily La Gazzetta dello Sport, organiser of the Giro d’Italia cycle race.