ermenegildo zegna - china football association
BRAND ASSOCIATION AND SOCIAL RESPONSIBILITY
IDENTIFICATION OF CHINA NATIONAL FOOTBALL TEAM AS THE RIGHT PARTNER IN CHINA. BRAND ASSOCIATION STRATEGY, OPTIMIZATION OF THE DEAL, NEGOTIATION AND LEGAL CONTRACT ASPECTS, PROJECT MANAGEMENT WITH ONGOING FOLLOW UP. CREATION AND DEVELOPMENT OF SOCIAL RESPONSIBILITY PROJECT “RISING STARS” WITH MARCELLO LIPPI.
Ermenegildo Zegna, has been CFA’s official partner since 2016, fashioning a stylish image for China Men’s National Football Team and China U22/U23 Men’s National Football Team with off-field formal and leisurewear attire. Young athletes are the future of the Chinese football industry, and as a family brand that values passing down the baton from generation to generation, Zegna believes in contributing to grooming the young talent of today and developing the stars of tomorrow. The project “Rising Star” led by Marcello Lippi, the Head Coach of China National Team, is a great social responsibility project empowering the partnership with the CFA. The goal is to take three young Chinese footballers to professional training overseas where on top of taking advantage of Italian high standards of technical/tactical training, they will also expand their minds and enhance their mental strength. The training of the three Rising Stars will be filmed in order to document their journey in pursuit of their dreams and will be posted on both social media channels.